Neuromarketing: Science of What makes you "Buy"

  Marketing That Talks to the Brain Have you ever wondered why you connect with some brands more than others? Or why a product's package just seems "right" when a direct competitor is almost the same? That isn't random; it's the result of neuromarketing. To find out how our brains react to marketing stimuli, neuromarketing uses information, psychology, and neuroscience. Neuromarketers observe what people's bodies and minds are doing instead of asking them what they want. It helps marketers create experiences that speak directly to our unconscious behaviors, feelings, and motivations. In this blog, we will explore what neuromarketing really means and examine two powerful case studies - Coca-Cola vs. Pepsi and Frito-Lay’s packaging shift - that show how brands have successfully tapped into the human mind.   Neuromarketing: An Introduction Neuromarketing uses physiological indicators and brain scanning to predict and influence consumer behavior.   Som...